Working with a reliable freight forwarder will save you a lot of time and money, while also guaranteeing the safety of your shipment.
In fact, hiring a freight forwarding company or agentwill certainly ensure you have seamless logistics operations.
But, before you make this decision, it is important to know who freight forwarders are, what they do, the key processes and possible challenges you may face working with them.
Who is a Freight Forwarder?

A freight forwarder or forwarding agent can either be a company or an individual. They are intermediaries who act on behalf of an exporter or importer to coordinate various logistics operations.
That is, a forwarding agent will coordinate and organize various logistics or shipping operations like transportation, negotiations, customs compliance, insurance and even tracking.
Roles and Responsibilities in Freight & Logistics
Freight forwarding is significant in shipping and logistics industry. This is because they navigate through all concerns while shipping ensuring trade runs smoothly and efficiently.
Arranging the Transportation of Goods
Freight forwarders organize and ensure you get the recommend transportation for your goods. That is, from truck, rail, ocean or air.
They select the most effective and secure means of transport for your goods, ensuring timely and reliable delivery.
Negotiating Contracts and Transportation Costs.
They work as mediators between shippers, shipping line and transport companies, ensuring the best rates for their clients.
Mostly, they leverage their vast network and bulk shipments to get competitive prices.
Custom Compliance and Support
Freight forwarders stay updated with rules and regulations to ensure compliance.
Since they have a better understanding of international laws, tariffs and trade agreements, they help customers with clearance by submitting the right paperwork.
Cargo Risks and Insurance.
In their professionalism, they offer cargo insurance to protect goods from loss, theft and damage.
This provision offers clients peace of mind knowing their goods are well protected financially.
Cargo Consolidation
Additionally, they advise clients on packaging and handling requirements to minimize risk.
They also help clients by combining smaller shipments from multiple clients into one container to reduce costs. Their cargo consolidation can either be full container load (FCL), less than container load (LCL), less than truck load (LTL) or full truck load (FTL).

Steps in the Freight Forwarding Process
Pre-Carriage
During the pre-carriage stage, the goods are moved from the supplier’s location or a specific warehouse to a terminal ready to be processed for international shipment.
The goods can be consolidated with other shipments and transported via trucks or rails
Export Customs Clearance
In this stage, authorized customs brokers are involved in providing information and any supporting documents from the country of origin of the goods.
The documents needed include export declaration, commercial invoice, packing list, and licenses, which are verified by the customs authority to approve export.

Haulage
Here, goods are collected from the supplier’s warehouse to a specific terminal for shipping or to a freight forwarder’s facility for export preparations.
Consolidation, inspection, weighing, and labeling are done, and documentation checking the cargo is delivered to the port.

Main Carriage
At this point, the goods are shipped through any mode of choice, depending on the type of cargo and its urgency.
Freight forwarders track their cargo during transit in real time.

Import Customs Clearance
When goods arrive at their destination, an authorized customs broker of the freight forwarder provides import documents.
The customs may also inspect cargo before releasing it.

Cargo/Goods Delivery
At this stage, unloading is done. Goods are checked, and some are deconsolidated in a warehouse, ready for delivery to the buyer.
The goods are then moved from the port or warehouse to the buyer’s or importer’s location.
This is done by trucks or rail, depending on the type of cargo and distance to the delivery location.
Types of Freight Forwarders
Freight forwarders are categorized into different types according to the services they offer, their specialty, and the mode of transport they handle.
Ocean Freight Forwarders

Ocean forwarders act as intermediaries, who handles shipment via sea or ocean just like their names suggest. They will help you prepare all critical documents including bill of lading, commercial invoice, packing list, certificate or origin, etc.
Most ocean forwarders have partners with shipping lines MSC, COSCO, Hapag-Lloyd, Maersk, Evergreen, etc.
Air Freight Forwarders

These logistics providers specialize in managing the shipping of goods via air. They book directly with cargo airlines and issue air waybills alongside other critical documents for air freight.
They will brief you on the International Air Transport Association (IATA regulations), such as those pertaining to dangerous goods regulations (DGR), live animals regulations (LAR), etc.
Domestic Freight Forwarders

Domestic freight forwarders focus only on inland transport, ensuring that goods move efficiently from one point to another within a single country.
How to Choose a Freight Forwarder
Choosing a freight forwarder depends on your cargo type, destination, and cost.
You also need to prioritize a company that has expertise in handling your type of cargo and industry.
Check Experience
Confirm if your freight forwarding company has knowledge about customs regulations in the origin and destination countries. You should know when the freight forwarding company was established. Also, ifpossible, try to find out number of shipment they have handled and their success rate.
For instance, there are many China forwarders who offer a wide range of logistics services.
But more importantly, ensure they are members of associations since this is an indication of accountability. For example, check if the forwarder is a member of the International Federation of Freight Forwarders Associations (FIATA), International Air Transport Association (IATA), World Cargo Alliance (WCA), etc.
Service Offered
Make sure that the company can handle variety types of cargo, has real time shipment updates, different modes of transport and custom clearances.
You should ensure the forwarders offers services that meet your shipping needs such as warehousing (if possible free for specific days), shipping containers, inspection, customs clearance, document verification, booking shipping spaces, repackaging, etc.
Global Network
A forwarder that has a strong global network is key to ensuring safe handling of your cargo from the origin to its destination.
Insurance and Risk Management
Ensure that the freight forwarding company you choose offers cargo insurance and can explain to you its claims, terms and conditions.

Common Challenges in Freight Forwarding Industry
Fluctuation in Costs (No Standardized Price)
Forwarders face fluctuations in costs because of demand, fuel, currency, carrier pricing.
This has largely caused financial instability, customer trust, and challenges in quoting.
Regulation and Compliance
Every country has their own import and export regulations therefore, navigating through this maze requires training and expertise.
When they have not mastered these regulations and compliance, most face delays, fines, and a bad reputation.
Technology Integration
The global trade has become digital; therefore, most forwarders need to adopt modern technologies, failure to which they risk being left behind.
They need to balance outdated systems, high costs, and training needs to meet demands from customers. These may include IoT, block chain in shipping and logistics and integrating AI. Remember, all these contribute to seamless freight forwarding process.
Shipping Capacity
This affects forwarders by causing delays, operational inefficiencies yielding to strained customer relationships.

Freight Forwarding vs Direct Shipping – Which One Is Better
| Freight Forwarding | Direct Shipping |
| Handles end-to-end logistics | The shipper works directly with the carrier |
| Consolidates cargo from multiple shippers | The shipper depends on one carrier’s capacity and routes. |
| Cost-effective for small and medium loads | Cost-effective for very large volumes of loads |
Bansar – Your Trusted Freight Forwarder in China
Are you looking for a freight forwarder in China you can trust for your shipping and logistics? Bansar offers many logistics services including free storage, free shipping containers, inspection, supervising loading and customs clearance.
We strive to make shipping and logistics seamless andreduceoperational costs. Through our vast network, and partnerships with cargo planes and shipping lines, we help you get the space for your cargo.
When you work with Bansar, your cargo is always safe – get a quote now.
FAQs
When should you hire a freight forwarding company?
You should hire a freight forwarding company when you are importing or exporting internationally and want to reduce risk.
What is the difference between a freight forwarder and customs broker?
A freight forwarder arranges transportation and secures the best carrier for a shipment, while a customs broker facilitates the legal entry or exit of goods across borders.
Are 3PLs the same as freight forwarders?
No. 3PLS provides a full suite of logistics services beyond freight forwarding.
What is the difference between non-vessel operating common carriers (NVOCCs) and freight forwarders?
NVOCCs are legally considered a carrier, but without owning vessels, while freight forwarders act as agents for shippers.
Are freight brokers same as freight forwarders?
Freight forwarders arrange a full logistics chain from origin to destination of goods, while freight brokers simply arrange transportation by matching shipper needs with available carriers
Which is the best freight forwarder in China?
Bansar is the best freight forwarder in China.

